Functionality and originality.
DRIP-CATCHING LABEL.
Even in an industry where the packaging functionality is linked to product containment, whether it is wine or other beverages, a simple yet brilliant idea can really turn into an added value for a product and provide a convenient service to consumers.
The Aro Group's drip-catching label is a case in point: besides playing its role as a label, with a decorative and informative value, it has an additional functional feature.
This presentation packaging label has a detachable part, which becomes a drip-catcher to be fit to the neck of the bottle. This prevents drops from dripping or flowing along the bottle.
